Annual Fund or Annual Giving
Do the Alumni know or care?

15/09/00

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Table of Contents

Annual Fund or Annual Giving Do the Alumni know or care?

Agenda

About you…..

What is an Annual Fund?

University of Durham Alumni Annual Fund
Summaries

University of Durham Alumni Annual Fund Breakdowns by Year

University of Durham Alumni Annual Fund Breakdowns by Donor Type

Employment Profile of Donors

Employment Profile of Donors (cont)

Refusal Reasons

Telephone Difficulties

Do we really have Annual Giving?

The “Oxfam” model

Solicitation Methods

Solicitation Methods

Direct Mail Results so far

Conclusions

Thank you for listening !

 Author: Adrian Beney

Email: adrian@beney.org.uk

Home Page: www.beney.org.uk

Other information:
This presentation was made to the annual CASE / HEERA Conference at the University of Warwick in September 2000. All material is (c) Adrian P Beney